Coming soon
This is Backstory and Strategy, a brand new site by Yoni Greenbaum that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime
The Sustainability Maturity Curve for Mission-Driven Media
A new LION report has a 4-stage model for newsrooms. But “Preparing” and “Building” are academic terms. Here’s what those stages feel like, and how to climb them.
My “Open Rate” Is a Vanity Metric. What’s Yours?
The great “metrics cliff” is a gift. It’s forcing us to stop measuring what’s easy and start measuring what actually matters.
The Generation That Was Supposed to Save Journalism Isn't Who You Think
Gen Z was supposed to be journalism's natural constituency. New data shows they're fracturing along lines that most newsrooms never planned for—and the language we use is part of the problem.
When "Free" is the Most Expensive Word
Why one newsroom's decision to "save money" on data is really a decision to fly blind.