Backstory & Strategy: The Truth Behind the Tactics

Backstory & Strategy is an independent publication by Yonatan "Yoni" Greenbaum. Originally launched on Substack in May 2025, I moved to the Ghost platform in November 2025 to better serve my readers.

I provide the essential historical context and strategic analysis required to move beyond surface-level events and understand why the world really works.

I combine deep research (The Backstory) with forward-looking frameworks (The Strategy) to give you the most complete, actionable perspective.

If you are tired of chasing headlines and want the fundamental knowledge that truly shapes power, business, and technology, this is your new home.

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Your subscription is not just access—it is the foundation of this site's independence. Your support allows Backstory & Strategy to invest the time required for high-level, original research, and ensures the content remains completely unbiased and beholden only to the truth.

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What You Get:

1. Full Access: Analysis, Context, and Tools

By signing up as a paid member, you unlock the complete archive of premium deep-dive articles, plus the entire suite of proprietary tools (The value driver!) that were previously exclusive to our highest-level readers. This is your private, searchable library of strategic frameworks.

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Meet the Author

Yonatan "Yoni" Greenbaum is the founder and author of Backstory & Strategy. I am a media executive and strategist who has spent a career leading teams across print, broadcast, and public media. I established this publication because I've learned that the most valuable insights come from navigating the chaos, not just admiring the outcome. I deliver unbiased, context-driven reports that help dedicated readers master the foundational knowledge required to anticipate—rather than just react to—the global shifts that shape power, business, and technology.

Editorial Notes & Disclosure

Everything I share here reflects my own views and experiences. They don’t represent the official positions of my employer—past, present, or future—or any organizations I’ve worked with.

A Note on Tools: I routinely experiment with several AI tools (Grammarly, Google Gemini, Claude.ai, ChatGPT, DALL·E, Comet, Base44) to help with research, test assumptions, and hone structure. Consider them collaborators in the margin. AI never replaces my voice—it refines it. Final calls on story and framing are always mine.