This Week: When Good Intentions Meet Bad Systems
The weekend's here, which means it's time to catch up on anything you missed—or share something with someone who might actually find it useful.
This week I kept
Yoni Greenbaum
The Difference Between Serving Your Audience and Chasing Traffic
What we learned when metrics started mattering more than mission
Social Media Just Beat TV News—And I Owe Some Publishers an Apology
For the first time, more Americans get news from platforms than traditional sources. Here's why the 'TikTok-first' strategies I criticized might have been smarter than I thought.
Who Owns Your Audience? The Missing Role Every Organization Needs
When customer relationships get fragmented across departments, everyone owns a piece—and no one owns the outcome
The Missing Role in Your Newsroom
When audience development gets fragmented across teams, everyone owns a piece—and no one owns the outcome