Backstory and Strategy (Page 28)

Breaking News on Breaking Norms: How Trump Rewrote Presidential Crisis Communication

21 Jun 2025 2 min read Traditional Media

From Soleimani to Iran's nuclear sites, Trump has made social media—not television—his primary tool for announcing military strikes, fundamentally changing how Americans learn of war

This Week: When Good Intentions Meet Bad Systems

21 Jun 2025 3 min read Content Strategy

The weekend's here, which means it's time to catch up on anything you missed—or share something with someone who might actually find it useful. This week I kept

The Difference Between Serving Your Audience and Chasing Traffic

20 Jun 2025 4 min read Content Strategy

What we learned when metrics started mattering more than mission

Social Media Just Beat TV News—And I Owe Some Publishers an Apology

19 Jun 2025 3 min read Digital News

For the first time, more Americans get news from platforms than traditional sources. Here's why the 'TikTok-first' strategies I criticized might have been smarter than I thought.

Who Owns Your Audience? The Missing Role Every Organization Needs

18 Jun 2025 3 min read Customer Experience

When customer relationships get fragmented across departments, everyone owns a piece—and no one owns the outcome