Why “If It Bleeds, It Leads” Is Failing Local News
Local TV has leaned on crime for decades. But audiences are showing that fear-driven coverage doesn’t just cost trust—it’s bad strategy.
Audience Engagement
Why “Asking for More” isn’t Enough
A half-century of warnings, and public media still wasn’t ready.
What Newsrooms Can Learn from Hospitals and Battlefields
How three proven review methods can transform journalism culture and quality
An Audience-First Content Strategy Checklist
A new tool to help you focus on the audience that matters, not the metrics that don't.
Stop Guessing What Your Audience Wants—Start Asking Them
How listening to our community transformed our journalism (and how you can do it too)