An Audience-First Content Strategy Checklist
A new tool to help you focus on the audience that matters, not the metrics that don't.
Content Strategy
This Week: Growing, Shifting, and Saying "No"
It started with a simple question from a friend: "How do we get more people reading your work?"
That conversation led directly to something I'm genuinely excited about—this
AI in Journalism: What Actually Works (And What Doesn't)
Real-world lessons from the newsroom trenches on extending capacity without losing judgment
This Week: When Good Intentions Meet Bad Systems
The weekend's here, which means it's time to catch up on anything you missed—or share something with someone who might actually find it useful.
This week I kept
The Difference Between Serving Your Audience and Chasing Traffic
What we learned when metrics started mattering more than mission